Author: Neville Tucker

In a time of uncertainty like today with an impending recession, wars, debt crisis, inflation, energy and food shortages, as well as a disrupted supply chain, holding on to our hard-earned cash is a priority for most.

Choosing where and how to invest has become a necessity and a reality that applies also to our beauty routine.

I have been working in the hair and beauty industry for over 20 years and have noticed over that time frame, that beauty consumers invest in the service (whether it be a good colour or hair cut) but then fail to invest in the routine that will permit them to maintain and extend the lifespan of their hair investment.

Whether it’s picking up a supermarket shampoo or skipping the much-needed maintenance conditioning treatment out of ease or lack of time, we omit that these actions have drastic consequences to our hair and counter the effects of the initial investment.

In a world where we are buying the correct products for our cashmere sweaters to maintain its quality and softness, why do we not have the same approach to hair?

Take supermarket products for example, which are often white labelled, they are cheaper for sure, but the quality of active ingredients in these products are poor. In order to nourish the hair, it’s important to use products which are catered to your hair type but are also dense in active ingredients. The more active ingredients your shampoo contains the more expensive the product will be. It’s important to remember that you should treat your hair with the same care and attention as you would your skin. Ultimately, you need a product that repair the hair from the inside out as opposed to just coating the hair shaft. You will also notice that when using a better-quality product of superior quality, you won’t need to use as much of the product and will notice that your hair will improve vastly over time.

I often think of supermarket products as band-aids for the hair, they cover the scar, but they don’t really help diminish it. Amongst the best active ingredients on the market, I favour macadamia, aloe Vera and pro-vitamin B-5 amongst others. These help the internal structure of the hair by restoring strength, elasticity and shine, which are vital components of healthy hair. The ingredients we should avoid at all costs are formaldehyde, methylene and sodium chloride, I call them hair-nemies.

With that in mind, at Neville Hair and Beauty we have created a bespoke 3-step approach to help you get the best out of your hair.

The Chelsea Cut

The Chelsea cut at Neville Hair and Beauty lasts for much longer than the life-span of a butterfly! This cut offers more than just a re style - the cut is a health cut for hair, giving you an opportunity to refresh lifeless hair but without taking away the length.

Also, if you are stuck in a hair rut but want to spread your wings by adding some Va-Va-Voom the Chelsea cut is for you. The cut is a versatile layered hairstyle.

Neville Hair and Beauty stylists are famed for taking a slice of hair history and refreshing it with a modern edge. The Chelsea cut is a nod to the 90s shag but a versatile cut, where the layers are placed to flatter the shape of your face. The Chelsea cut frames the face but also adds some youth and volume.

The Chelsea cut is carried out using the Thermal Scissors System, a revolution in hairdressing and hair cutting. The state-of-the-art Thermal Scissor System is the hair hero. By cleverly warming the blades, the natural qualities of the hair are preserved by sealing the ends.

Permed, bleached and treated hair can all have a slice of this new scissor action and will be totally transformed into healthy hair.

This cutting tool provides a two-pronged attack. You receive a superb Neville Hair and Beauty cut with the knowledge your hair is being treated to a new type of cut, that will heal your hair for good.

The beauty of this cut is that it can be adapted to both long and short lengths and does not compromise the length, so not drastic but more dashing. . A total win-win.

Jack Merrick-Thirlway, Creative Director at Neville Hair and Beauty explains: The Chelsea Cut is a great way to give your hair shape, movement and versatility, without losing length. The most important factor of any haircut is the shape that cuts around the face as this determines whether the look suits or not. The Chelsea cut really is about the face framing layers that we then use to choose layer length and base length to create balance for the overall look.